Klaviyo
Email marketing · 3 plansThe reference for automated flows. The listing publishes prices only up to 500 contacts.
Free planYes
Paid plans from$15/mo
500 contacts$20/mo
Rating on the listing★ 4.7 · 3,410 reviews
Shopify email marketing apps compared: real monthly cost by list size
Campaigns and automated flows. Pricing depends on contacts and email volume.
Good to know: Most email apps publish only a starting price: the bill rises with your list size.
Monthly cost at typical store sizes
The cheapest plan that fits each size. ✓ marks the lowest price in each row; “from” means the vendor publishes only a starting price.
| Your store | Klaviyo | Omnisend | Shopify Email | Mailchimp |
|---|---|---|---|---|
| 250 contacts · 500 emails | $0 | $0 | $0 | from $13 |
| 500 contacts · 3,000 emails | $20 | from $16 | $0 | from $13 |
| 2,000 contacts · 12,000 emails | from $20 | from $16 | from $2 | from $13 |
| 10,000 contacts · 60,000 emails | from $20 | from $16 | from $50 | from $13 |
Every app
Omnisend
Email marketing · 3 plansCheaper entry than Klaviyo for email-only stores. Since May 2026, SMS is no longer bundled.
Free planYes
Paid plans from$16/mo
500 contactsfrom $16/mo
Shopify Email
Email marketing · 2 plansCheapest for simple newsletters. Pricing is by email sent, not by contact.
Free planYes
Paid plans from$1/mo
500 contacts$0/mo
Rating on the listing★ 4.7 · 3,154 reviews
Mailchimp
Email marketing · 4 plansLow starting prices, but every paid plan is priced by contacts and the listing only shows where they start.
Free planYes
Paid plans from$13/mo
500 contactsfrom $13/mo
Rating on the listing★ 4.8 · 1,535 reviews
Compare two apps
Questions merchants ask
What is the cheapest Shopify email marketing app?
At 500 contacts and 3,000 emails, Shopify Email costs nothing ($0) a month, then Klaviyo at $20. The answer changes with your volume: the table above shows each size.
Which Shopify email marketing apps have a free plan?
Klaviyo, Omnisend, Shopify Email and Mailchimp have free plans. The limits are on each app page.