Omnisend vs Mailchimp
Omnisend costs less in 1 of the 4 store sizes we priced. Where a vendor publishes only a starting price, we do not count it as a win.
At 500 contacts, 3,000 emails
Standard from $16; it allows 6,000 emails at your list size. Exact price depends on contacts.
Essentials: from $13 (Starts at $13; price based on number of contacts; up to 4 automations).
At every store size
✓ marks the lower monthly price.
| Your store | Omnisend | Mailchimp |
|---|---|---|
| 250 contacts · 500 emails | $0 | from $13 |
| 500 contacts · 3,000 emails | from $16 | from $13 |
| 2,000 contacts · 12,000 emails | from $16 | from $13 |
| 10,000 contacts · 60,000 emails | from $16 | from $13 |
Which one to pick
Cheaper entry than Klaviyo for email-only stores. Since May 2026, SMS is no longer bundled.
Low starting prices, but every paid plan is priced by contacts and the listing only shows where they start.
Questions merchants ask
Which is cheaper, Omnisend or Mailchimp?
Omnisend costs less in 1 of the 4 store sizes we priced. Where a vendor publishes only a starting price, we do not count it as a win.
Does Omnisend have a free plan?
Yes. The Free plan costs $0: 250 contacts, 500 emails per month.
Does Mailchimp have a free plan?
Yes. The Free plan costs $0: email, sign-up forms, landing pages; contact limit not stated on the listing.