Mailchimp pricing
Low starting prices, but every paid plan is priced by contacts and the listing only shows where they start.
Watch out: Mailchimp may bill some charges outside your Shopify invoice.
What Mailchimp costs at your volume
| Your store | Per month | How we got it |
|---|---|---|
| 250 contacts · 500 emails | from $13 | Essentials: from $13 (Starts at $13; price based on number of contacts; up to 4 automations). |
| 500 contacts · 3,000 emails | from $13 | Essentials: from $13 (Starts at $13; price based on number of contacts; up to 4 automations). |
| 2,000 contacts · 12,000 emails | from $13 | Essentials: from $13 (Starts at $13; price based on number of contacts; up to 4 automations). |
| 10,000 contacts · 60,000 emails | from $13 | Essentials: from $13 (Starts at $13; price based on number of contacts; up to 4 automations). |
Every Mailchimp plan
| Plan | Price | What limits the plan |
|---|---|---|
| Free | $0 | Email, sign-up forms, landing pages; contact limit not stated on the listing |
| Essentials | from $13 | Starts at $13; price based on number of contacts; up to 4 automations |
| Standard | from $20 | Starts at $20; up to 200 automations, send time optimization |
| Premium | from $350 | Starts at $350; advanced segmentation, unlimited contacts |
Source: Shopify App Store listing, read 27 Oct 2026 · Official listing
Mailchimp vs the alternatives
Questions merchants ask
Does Mailchimp have a free plan?
Yes. The Free plan costs $0: email, sign-up forms, landing pages; contact limit not stated on the listing.
How much does Mailchimp cost per month?
Paid plans run from $13 (Essentials) to $350 or more (Premium) a month, read on the Shopify App Store listing on 27 Oct 2026. Some plans show only a starting price that rises with your volume.
How much does Mailchimp cost for 500 contacts and 3,000 emails?
From $13 a month. Essentials: from $13 (Starts at $13; price based on number of contacts; up to 4 automations).
What is the cheapest alternative to Mailchimp?
At 500 contacts and 3,000 emails, Shopify Email costs nothing ($0) a month, the lowest published price among the other email marketing apps we track. See the Mailchimp vs Shopify Email comparison for the plans side by side.