Shopify Email vs Mailchimp
Shopify Email costs less in 2 of the 4 store sizes we priced. Where a vendor publishes only a starting price, we do not count it as a win.
At 500 contacts, 3,000 emails
Under 10,000 emails: free.
Essentials: from $13 (Starts at $13; price based on number of contacts; up to 4 automations).
At every store size
✓ marks the lower monthly price.
| Your store | Shopify Email | Mailchimp |
|---|---|---|
| 250 contacts · 500 emails | $0 | from $13 |
| 500 contacts · 3,000 emails | $0 | from $13 |
| 2,000 contacts · 12,000 emails | from $2 | from $13 |
| 10,000 contacts · 60,000 emails | from $50 | from $13 |
Which one to pick
Cheapest for simple newsletters. Pricing is by email sent, not by contact.
Low starting prices, but every paid plan is priced by contacts and the listing only shows where they start.
Questions merchants ask
Which is cheaper, Shopify Email or Mailchimp?
Shopify Email costs less in 2 of the 4 store sizes we priced. Where a vendor publishes only a starting price, we do not count it as a win.
Does Shopify Email have a free plan?
Yes. The Included plan costs $0: first 10,000 emails each month.
Does Mailchimp have a free plan?
Yes. The Free plan costs $0: email, sign-up forms, landing pages; contact limit not stated on the listing.