Klaviyo vs Omnisend
No clear winner from published prices: at most sizes one of the two vendors lists only a starting price. The table shows exactly what each publishes.
At 500 contacts, 3,000 emails
Email plan, 251 to 500 contacts.
Standard from $16; it allows 6,000 emails at your list size. Exact price depends on contacts.
At every store size
✓ marks the lower monthly price.
| Your store | Klaviyo | Omnisend |
|---|---|---|
| 250 contacts · 500 emails | $0 | $0 |
| 500 contacts · 3,000 emails | $20 | from $16 |
| 2,000 contacts · 12,000 emails | from $20 | from $16 |
| 10,000 contacts · 60,000 emails | from $20 | from $16 |
Which one to pick
The reference for automated flows. The listing publishes prices only up to 500 contacts.
Cheaper entry than Klaviyo for email-only stores. Since May 2026, SMS is no longer bundled.
Questions merchants ask
Which is cheaper, Klaviyo or Omnisend?
No clear winner from published prices: at most sizes one of the two vendors lists only a starting price. The table shows exactly what each publishes.
Does Klaviyo have a free plan?
Yes. The Free plan costs $0: up to 250 active profiles, 500 emails per month.
Does Omnisend have a free plan?
Yes. The Free plan costs $0: 250 contacts, 500 emails per month.