Klaviyo pricing
The reference for automated flows. The listing publishes prices only up to 500 contacts.
Free planYes
Paid plans from$15/mo
Rating on the listing★ 4.7 · 3,410 reviews
Prices checked27 Oct 2026
What Klaviyo costs at your volume
| Your store | Per month | How we got it |
|---|---|---|
| 250 contacts · 500 emails | $0 | Free: up to 250 profiles and 500 emails. |
| 500 contacts · 3,000 emails | $20 | Email plan, 251 to 500 contacts. |
| 2,000 contacts · 12,000 emails | from $20 | Price for 2,000 contacts is not published on the listing (it starts at $20 for 500). |
| 10,000 contacts · 60,000 emails | from $20 | Price for 10,000 contacts is not published on the listing (it starts at $20 for 500). |
Every Klaviyo plan
| Plan | Price | What limits the plan |
|---|---|---|
| Free | $0 | Up to 250 active profiles, 500 emails per month |
| from $20 | 251 to 500 contacts; price rises with your list | |
| SMS | $15 | Up to 1,250 SMS/MMS credits |
Source: Shopify App Store listing, read 27 Oct 2026 · Official listing
Klaviyo vs the alternatives
Questions merchants ask
Does Klaviyo have a free plan?
Yes. The Free plan costs $0: up to 250 active profiles, 500 emails per month.
How much does Klaviyo cost per month?
Paid plans run from $15 (SMS) to $20 or more (Email) a month, read on the Shopify App Store listing on 27 Oct 2026. Some plans show only a starting price that rises with your volume.
How much does Klaviyo cost for 500 contacts and 3,000 emails?
$20 a month. Email plan, 251 to 500 contacts.
What is the cheapest alternative to Klaviyo?
At 500 contacts and 3,000 emails, Shopify Email costs nothing ($0) a month, the lowest published price among the other email marketing apps we track. See the Klaviyo vs Shopify Email comparison for the plans side by side.