Omnisend vs Shopify Email
Shopify Email costs less in 1 of the 4 store sizes we priced. Where a vendor publishes only a starting price, we do not count it as a win.
At 500 contacts, 3,000 emails
from $16/mo
Standard from $16; it allows 6,000 emails at your list size. Exact price depends on contacts.
Free planYes
$0/mo
Under 10,000 emails: free.
Free planYes
Rating on the listing★ 4.7 · 3,154 reviews
At every store size
✓ marks the lower monthly price.
| Your store | Omnisend | Shopify Email |
|---|---|---|
| 250 contacts · 500 emails | $0 | $0 |
| 500 contacts · 3,000 emails | from $16 | $0 |
| 2,000 contacts · 12,000 emails | from $16 | from $2 |
| 10,000 contacts · 60,000 emails | from $16 | from $50 |
Which one to pick
Choose Omnisend if
Cheaper entry than Klaviyo for email-only stores. Since May 2026, SMS is no longer bundled.
Choose Shopify Email if
Cheapest for simple newsletters. Pricing is by email sent, not by contact.
Questions merchants ask
Which is cheaper, Omnisend or Shopify Email?
Shopify Email costs less in 1 of the 4 store sizes we priced. Where a vendor publishes only a starting price, we do not count it as a win.
Does Omnisend have a free plan?
Yes. The Free plan costs $0: 250 contacts, 500 emails per month.
Does Shopify Email have a free plan?
Yes. The Included plan costs $0: first 10,000 emails each month.