Loop vs Bold
Bold costs less in 3 of the 4 store sizes we priced. Where a vendor publishes only a starting price, we do not count it as a win.
At 100 subscribers
Starter: $99 + 100 renewals × 1% of $45.00 = $45.00 in fees.
BoldCheaper
Grow: $49.99 + 100 renewals × 1% of $45.00 = $45.00 in fees.
At every store size
✓ marks the lower monthly price.
| Your store | Loop | Bold |
|---|---|---|
| 30 subscribers | $0 | $51.99 |
| 100 subscribers | $144 | $94.99 |
| 250 subscribers | $211.50 | $162.49 |
| 500 subscribers | $324 | $274.99 |
Assumes one renewal per subscriber per month at a $45 average order.
Which one to pick
Free up to 50 subscriptions, then $99 plus 1% of every renewal: built for brands where retention tools pay for the fee.
No free plan, and every renewal pays a fee: compare its total with fee-free apps once you pass a few dozen subscribers.
Questions merchants ask
Which is cheaper, Loop or Bold?
Bold costs less in 3 of the 4 store sizes we priced. Where a vendor publishes only a starting price, we do not count it as a win.
Does Loop have a free plan?
Yes. The Free Forever plan costs $0: up to 50 active subscriptions.
Does Bold have a free plan?
No. The cheapest plan is Launch at $24.99 a month (+ 2% transaction fee; unlimited subscribers. 30-day trial).